Privacy Policy

Welcome to East Coast Wings. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website eastcoast-wings.click, place an order with us, or otherwise interact with our services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. This policy applies to all users of our website and customers of East Coast Wings, whether you are browsing, placing an order, contacting us, or signing up for our newsletter or loyalty program.

1. Who We Are

East Coast Wings is a food service business operating in the United States. We are dedicated to delivering high-quality wing-based food experiences to our customers. For the purposes of this Privacy Policy, "we," "us," or "our" refers to East Coast Wings.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of information we collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you interact with East Coast Wings — whether by placing an order, creating an account, signing up for a newsletter, or contacting us — we may collect personal identification information such as:

• Full name
• Email address
• Phone number
• Billing and shipping/delivery address
• Date of birth (where required to verify age for promotional offers)
• Username and password (for registered accounts)
• Payment information (credit/debit card details, processed securely through third-party payment processors)

2.2 Order and Transaction Information

When you place an order with us, we collect details about your transaction, including:

• Items ordered and quantities
• Order history and frequency
• Special instructions or dietary preferences you provide
• Payment confirmation and transaction identifiers
• Delivery preferences and time slots

2.3 Usage and Browsing Data

When you visit our website, we automatically collect certain technical and behavioral data, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs and exit pages
• Pages visited on our website and time spent on each page
• Clickstream data
• Search queries made on our website
• Date and time of visits

2.4 Device Information

We may collect information about the device you use to access our website, including:

• Device type (desktop, mobile, tablet)
• Device identifiers
• Mobile network information
• Screen resolution and display settings

2.5 Cookie and Tracking Technology Data

Our website uses cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with our website. This may include session cookies, persistent cookies, and third-party cookies from analytics and advertising partners. For more detailed information, please refer to our Cookie Policy section below.

2.6 Communications Data

If you contact us by email, phone, or through our website's contact form, we may retain records of those communications, including your name, contact details, and the content of your messages, for the purpose of responding to your inquiries and improving our customer service.

2.7 Marketing Preferences

We collect information about your preferences for receiving marketing communications from us, including email newsletters, promotional offers, and loyalty program notifications.

3. How We Use Your Information

East Coast Wings uses the information we collect for a variety of legitimate business purposes, including:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Managing your account and providing customer support
• Sending order confirmations, receipts, and delivery status updates
• Facilitating payment processing through secure third-party providers
• Communicating with you about your orders, including any issues or modifications

3.2 Website Improvement and Analytics

• Analyzing website traffic, usage patterns, and user behavior to improve our website's functionality and user experience
• Conducting internal research and data analysis
• Identifying and fixing technical issues or bugs on our website
• Testing new features and website updates

3.3 Marketing and Promotional Communications

• Sending you promotional emails, newsletters, and special offers from East Coast Wings (only where you have opted in to receive such communications)
• Personalizing your experience on our website and displaying tailored content or offers relevant to your preferences
• Administering loyalty programs, contests, sweepstakes, or surveys
• Retargeting advertisements on third-party platforms based on your interactions with our website

3.4 Legal Compliance and Protection

• Complying with applicable federal and state laws, regulations, and legal obligations
• Responding to lawful requests from governmental or regulatory authorities
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of East Coast Wings, our customers, and others
• Detecting, preventing, and addressing fraud, unauthorized access, and other security incidents

3.5 Business Operations

• Maintaining accurate business records
• Evaluating and improving our food menu, pricing, and promotions based on customer feedback and order trends
• Managing supplier and vendor relationships

4. Legal Basis for Processing Your Information

As a business operating in the United States, we process your personal information under the following lawful bases:

• Performance of a Contract: Processing your orders and delivering our services to you requires us to use your personal information.
• Legitimate Interests: We process certain data to pursue our legitimate business interests, such as improving our services, marketing our products, and ensuring the security of our operations, provided these interests do not override your fundamental rights.
• Legal Obligation: We may process your data where required to comply with federal and state laws, including tax regulations, consumer protection laws, and food safety regulations.
• Consent: Where we rely on your consent (for example, for marketing emails or cookies), you have the right to withdraw that consent at any time.

For residents of California, we process personal information in accordance with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). We also adhere to the Federal Trade Commission (FTC) Act standards regarding unfair or deceptive practices in connection with data handling.

5. Sharing Your Information with Third Parties

East Coast Wings does not sell your personal information to third parties. However, we may share your information with certain trusted third parties under the following circumstances:

5.1 Service Providers and Business Partners

We may share your information with third-party companies and individuals who assist us in operating our website, conducting our business, or providing services to you, including:

• Payment processors (e.g., Stripe, Square, PayPal) to securely handle your payment transactions
• Delivery and logistics partners who fulfill your food delivery orders
• Email marketing platforms (e.g., Mailchimp, Klaviyo) used to send promotional communications
• Website analytics providers (e.g., Google Analytics) to help us understand user behavior on our website
• Customer relationship management (CRM) software providers to manage customer interactions
• IT service providers and cloud hosting companies that host and maintain our website and systems
• Advertising networks for targeted digital advertising campaigns

These service providers are contractually obligated to use your personal information only to perform services on our behalf and are prohibited from using or disclosing your information for any other purpose.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in good-faith belief that such action is necessary to:

• Comply with a legal obligation, court order, or government request
• Protect and defend the rights or property of East Coast Wings
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users of our website or the public
• Protect against legal liability

5.3 Business Transfers

In the event that East Coast Wings undergoes a business transaction such as a merger, acquisition, reorganization, or sale of all or part of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your information.

5.4 Aggregated and De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for industry analysis, demographic profiling, marketing, and other business purposes.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements.

6.1 Types of Cookies We Use

6.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most web browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of our website, including your ability to place orders. To learn more about how we use cookies or to manage your cookie preferences, please refer to our full Cookie Policy, which is available on our website.

7. Data Security

East Coast Wings takes the security of your personal information seriously. We implement a range of technical, administrative, and physical security measures designed to protect your personal data from unauthorized access, disclosure, alteration, and destruction.

7.1 Security Measures We Employ

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology.
• Secure Payment Processing: We do not store your full credit card numbers. Payment transactions are processed by PCI-DSS compliant third-party payment processors.
• Access Controls: Access to your personal information is restricted to authorized personnel who need it to perform their job functions.
• Regular Security Audits: We conduct periodic reviews and assessments of our data security practices.
• Data Minimization: We collect only the personal information necessary for the purposes described in this Privacy Policy.
• Employee Training: Our staff members are trained on data privacy and security best practices.

8. Data Retention

East Coast Wings retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable law. The following are our general data retention guidelines:

When personal information is no longer required, we will securely delete, anonymize, or aggregate it in accordance with our internal data retention procedures.

9. Your Privacy Rights

Depending on where you reside, you may have certain rights with respect to your personal information. East Coast Wings is committed to honoring these rights wherever applicable.

9.1 Rights Available to All U.S. Residents

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., where we are required to retain records for legal or accounting purposes).
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time by clicking "unsubscribe" in our emails or by contacting us directly.

9.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to know what categories of personal information we collect, use, disclose, and sell (we do not sell your personal information).
• Right to Delete: You have the right to request deletion of personal information we have collected about you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information that we maintain about you.
• Right to Opt Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising purposes. If this changes, you will have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to only what is necessary to provide our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not receive different pricing, product quality, or service levels as a result of exercising these rights.
• Right to Data Portability: You have the right to receive your personal information in a portable, readily usable format to the extent technically feasible.

9.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request to us using the following contact details:

• Email: [email protected]
• Website: eastcoast-wings.click

We will respond to your request within 45 days of receipt. In certain circumstances, we may require additional time (up to an additional 45 days) to respond, in which case we will notify you. We may ask you to verify your identity before processing your request to protect your privacy and the security of your personal information.

9.4 Authorized Agents

California residents may designate an authorized agent to submit a privacy request on their behalf. Authorized agents must provide written authorization from the consumer, and we may still require the consumer to directly verify their identity with us.

10. Children's Privacy

East Coast Wings does not knowingly collect, solicit, or use personal information from individuals under the age of 18. Our website and food ordering services are not directed to children under the age of 18. If you are under the age of 18, please do not use our website or provide any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under the age of 18 without verifiable parental consent, we will take prompt steps to delete that information from our records. If you believe that we may have collected personal information from or about a child under the age of 18, please contact us immediately at [email protected].

We comply with the Children's Online Privacy Protection Act (COPPA) and do not intentionally gather personal information from children under 13. Any such data discovered will be promptly deleted.

11. International Data Transfers

East Coast Wings is based in the United States, and your personal information is primarily collected, stored, and processed within the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

Some of our third-party service providers may be located in other countries and may process your personal data in those countries. We take steps to ensure that any international transfers of personal data are conducted in compliance with applicable law and that your information receives an adequate level of protection.

By using our website and services, you consent to the transfer of your information to the United States and other countries as described in this Privacy Policy.

12. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, and online services that are not operated or controlled by East Coast Wings. This Privacy Policy applies solely to our website and services. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.

We strongly encourage you to review the privacy policies of any third-party websites or services you visit through links on our website. Linking to any third-party website does not constitute an endorsement by East Coast Wings.

13. Social Media and User-Generated Content

Our website may include social media features such as Facebook, Instagram, and X (formerly Twitter) buttons and widgets. These features may collect your IP address and the page you are visiting on our website and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policies of the respective companies providing them.

If you post content on our social media pages or submit reviews, photos, or other content in connection with our services, please be aware that such content may be visible to the public. East Coast Wings is not responsible for the privacy of information you choose to share publicly.

14. Email Marketing and Opt-Out

With your consent, we may send you promotional emails, newsletters, and special offers from East Coast Wings. Each marketing email we send includes an unsubscribe link at the bottom of the email. You may opt out of receiving marketing communications at any time by:

• Clicking the "Unsubscribe" link at the bottom of any marketing email from us
• Contacting us at [email protected] with your unsubscribe request
• Logging into your account and updating your email communication preferences

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related emails (such as order confirmations, receipts, and security alerts) as these are necessary for the provision of our services.

15. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, our website does not respond to Do Not Track browser signals, as there is no established industry standard for how websites should respond to such signals. We will update this policy if standards are established and we implement a response mechanism.

16. Changes to This Privacy Policy

East Coast Wings reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Notify you by email (if you have provided your email address) or by posting a prominent notice on our website before the changes become effective
• For significant changes, we may seek your renewed consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.

17. Filing a Complaint with a Data Protection Authority

If you believe that East Coast Wings has not handled your personal information in accordance with applicable privacy laws, you have the right to file a complaint with the relevant regulatory authority.

17.1 Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) enforces consumer protection laws in the United States, including laws related to data privacy and unfair or deceptive business practices. You may file a complaint with the FTC at:

• Website: www.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)

17.2 California Residents

California residents who believe their rights under the CCPA/CPRA have been violated may file a complaint with the California Privacy Protection Agency (CPPA):

• Website: cppa.ca.gov

California residents may also contact the California Attorney General's Office:

• Website: oag.ca.gov
• Phone: 1-800-952-5225

17.3 We Encourage Direct Contact First

Before filing a complaint with a regulatory authority, we encourage you to contact us directly so we can address your concerns promptly. We are committed to resolving any privacy-related concerns in a timely and fair manner.

18. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us using the following contact details:

We aim to respond to all privacy-related inquiries within 10 business days. For formal data subject requests (such as access, deletion, or correction requests), we will respond within 45 days as required by applicable law.